the belif story


You are about to meet the most truthful skincare brand. belif combines time-tested apothecary herbal traditions and modern Korean skin science to provide the utmost care and efficacy for skin.
Our Story

Core Values

belif prescribes to the following core values, which are part of our centuries-old heritage in high quality formulas, efficacy and customer service.
[{"name":"True Ingredients","title":"True Ingredients","text":"belif sourced the world over to find the best and purest ingredients and inherits the legacy of a centuries-old herbal apothecary\u2014Napiers, which is renowned for its powerful herbal remedies. Our products are free of: parabens, sulfates, phthalates and synthetic preservatives, synthetic dyes, synthetic fragrances, mineral oils, and animal origin ingredients. ","image":"https:\/\/\/wp-content\/uploads\/2017\/05\/TrueIngredients.gif"},{"name":"True Formulas","title":"True Formulas","text":"Fueled by some of the most demanding and well-informed customers in the world: Korean skincare is continuously influencing global beauty trends. belif is known for its high-performing formulas and unique textures, which include our bestselling lightweight, gel-cream, the aqua bomb, and our bestselling cushiony, comforting moisturizer\u2014the moisturizing bomb.","image":"https:\/\/\/wp-content\/uploads\/2017\/05\/TrueFormulas.gif"},{"name":"True Honesty","title":"True Honesty","text":"belif minimizes extraneous packaging or advertising so that quality ingredients and formulas can be prioritized. We care more about what's inside! By providing true efficacy at reasonable prices, we pride ourselves in being honest and transparent with our customers.","image":"https:\/\/\/wp-content\/uploads\/2017\/05\/TrueHonesty.gif"},{"name":"True Benefits","title":"True Benefits","text":"belif harnesses the efficacies of natural and pure apothecary herbs and minimizes the use of irritating ingredients. belif's packaging clearly shows what ingredients were and weren't used in each formulation as a testament to this dedication. ","image":"https:\/\/\/wp-content\/uploads\/2017\/05\/core-values-benefits.png"}]

Napiers formulas