The Belif Story

the belif story

BELIEVE IN OUR TRUTH FOR YOUR SKIN

You are about to meet the most truthful skincare brand. belif combines time-tested apothecary herbal traditions and modern Korean skin science to provide the utmost care and efficacy for skin.

Our Story

Core Values

belif prescribes to the following core values, which are part of our centuries-old heritage in high quality formulas, efficacy and customer service.

True Ingredients

belif sourced the world over to find the best and purest ingredients and inherits the legacy of a centuries-old herbal apothecary—Napiers, which is renowned for its powerful herbal remedies. Our products are free of: parabens, sulfates, phthalates and synthetic preservatives, synthetic dyes, synthetic fragrances, mineral oils, and animal origin ingredients.

True Formulas

Fueled by some of the most demanding and well-informed customers in the world: Korean skincare is continuously influencing global beauty trends. belif is known for its high-performing formulas and unique textures, which include our bestselling lightweight, gel-cream, the aqua bomb, and our bestselling cushiony, comforting moisturizer—the moisturizing bomb.

True Honesty

belif minimizes extraneous packaging or advertising so that quality ingredients and formulas can be prioritized. We care more about what's inside! By providing true efficacy at reasonable prices, we pride ourselves in being honest and transparent with our customers.

True Benefits

belif harnesses the efficacies of natural and pure apothecary herbs and minimizes the use of irritating ingredients. belif's packaging clearly shows what ingredients were and weren't used in each formulation as a testament to this dedication.

Napiers formulas

Oat Seed
Calendula
Catnip Flowering Tops
Raspberry Leaf
Wild Indigo
Chickweed

Original

Packed with anti-oxidants, Napiers Original Formula is the key formula that applies to all belif products with skin calming, anti-trouble, and anti-aging benefits to keep skin healthy and radiant.
Eye Bright
Licorice
Yarrow
Horse Chestnut
Rhodiola
Bilberry
Horse Tail

Anti-Aging

Napiers Anti-aging Formula provides strong anti-oxidant effects of gentle, natural exfoliation for increased skin turnover and promotes skin elasticity and boosted resilience for younger-looking skin.
Lady's Mantle
Heartsease
Rose
Marsh
Meadow Sweet

Moisture

The Napiers Moisture Formula is good for balancing skin's oil and water levels by minimizing excess oil production and supplying loads of H2O for the skin. Moisture is your skin's protective barrier against the harsh environment!
Lady's Mantle
Horse Tail
Chick Weed
Nettle
Plantain

Aqua

The Napiers Aqua Formula moisturizes and cares for the skin by supplying abundant levels of hydration and nutrient-filled minerals and antioxidants for increased elasticity and smooth, supple skin.
Eye Bright
Greater Celandine
Tree of Life
Comfrey
Chickweed

Dark Circle

This intensive eye care formula helps brighten the area around the eyes and helps diminish the appearance of dark circles.
Calendula
Burdock
Golden Seal
Purple Coneflower
Rosemary
Lavender

Trouble

This trouble-fighting formula is made of herbs that help soothe irritation and inflammation for sensitive and acne-prone skin types.
Oat Seed
Yarrow
Rose
Lavender
German Chamomile

White

This formula has brightening and soothing effects that even out textured skin and uneven skin tones to create the appearance of more transcluent, clear, and glowing skin.
Almond Oil
Calendula Oil
Borage Oil
Rosemary Oil
German Chamomile
Lavender Oil
Rose Oil

Original #2

Our second core original formula is made of various herbal oil extracts that have anti-aging elements to help treat skin troubles by removing impurities and improving the skin texture to promote a youthful-looking appearance.
Yarrow
Comfrey
Red Clover
Calendula
Bogbean
White Willow Bark

Hand

By reinforcing the skin’s elasticity and preventing skin troubles, this unique formula nourishes and moisturizes the hands for a silky, smooth touch.
Arnica
Wild Yam Root
Cleaver Herb
Oat Seed
Lemon Balm
Rose

Detox

This antioxidant-rich formula removes impurities and purifies the skin for a transparent, clear complexion.
Rose
Oat Seed
German Chamomile
Chickweed
Heartsease

Baby

Specially formulated for soft and delicate baby’s skin, this formula protects the skin with its mild soothing effects and anti-oxidant properties.
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