Privacy and Cookie Policy

This policy describes how LG Household & Health Care America, Inc. (collectively, “LGHAI”, “we”, “us” or “our”) collects, uses, and shares the information we obtain from you online and in store.

LGHAI is committed to ensuring the confidentiality of any information conveyed via the Internet or used in transactions at www.belifusa.com website (the “Site”), as well as the privacy of data collected during certain commercial activities supported by www.belifusa.com, such as promotional events.

In conjunction with this confidentiality and privacy policy (the “Policy”), LGHAI will disclose to you:

The security measures it has put in place to protect your personal information and data

The nature of the personal information we gather when you visit a store

The reasons we gather such Personal Information, how it will be used and the persons/entities that may have access to it

Confidentiality and Security

LGHAI undertakes to uphold the confidential nature of any Personal Information that you may provide when using the Site or in another transaction.

www.belifusa.com website and network that connects distributorship stores to the head office use Secure Socket Layers (SSL) technology. This means that all personal and credit card information is transmitted in the form of an encrypted electronic message that guarantees confidentiality. The message therefore cannot be intercepted, altered or decoded by a third party. In addition, www.belifusa.com servers are protected by firewall-type technology.

However, no security measure is perfect and you should be aware that there is always a certain level of risk that the Personal Information you submit to www.belifusa.com might be disclosed without your consent through no fault of LGHAI. LGHAI hereby waives any liability regarding the disclosure of your personal and confidential information, except in the event that such disclosure results from negligence on its part.

It is important to note that, in order to ensure security, no credit card-related data is kept on belifusa.com’s servers. Should you be concerned about the issue of confidentiality and the use of your credit card on the Internet, LGHAI invites you to contact us by email at [email protected]

What Personal Information Does belifusa.com Gather?

LGHAI gathers only Personal Information that you provide when in a store (through our distributors and corporate boutiques) or when you use the Site, including specifically when you create an account, purchase products, sign up for special offer notifications, and enter promotions or contests. “Personal Information” includes your name, address, phone number, email address, gender (male/female), age/birthdate, credit card number and certain other information that you may agree to provide. In so doing, you agree that your confidential Personal Information may be gathered, used, and communicated for the purposes and events set forth in the Policy.

How Does www.belifusa.com Use My Personal Information?

LGHAI may use the your Personal Information (gathered in stores, on the Site or elsewhere) to set up an account in your name, process your order, contact you in the event that you win a prize as part of a contest, provide after-sale service, offer you promotions (including by SMS if you provide your cellphone number when creating your account), personalize its communications with you and, if you so consent, to occasionally send you customized updates about the Site and its products, offers and promotions through newsletters or other forms of communication. We may also use your Personal Information for statistical purposes and as required by law, including in compliance with court orders.

Unless you expressly authorize it, Personal Information gathered in stores (through our distributors and corporate boutiques) is used only by LGHAI or its distributors in accord with this Policy.

What Third Parties May Have Access to My Personal Information?

Your Personal Information may be shared with our affiliated companies and/or service providers that contribute to or participate in various aspects of our commercial activities and product management; they may be located throughout the world, including in countries whose policies for protecting personal information are not the same as USA’s. More specifically, we may give your address to the shipping company responsible for delivering the products you have ordered, and the details regarding your sales transaction and credit card number will be disclosed to the card issuer. Our service providers are subject to confidentiality agreements and other legal restrictions that prohibit them from using data we provide for any purpose other than fulfilling their specific duties as subcontractors.

LGHAI may also disclose your confidential Personal Information as required by law, including in compliance with court orders.

The personal information gathered on the Site will be conveyed to the aforementioned third parties only. LGHAI assures you that its advertisers and/or partners do not, at any time, have access to your confidential Personal Information. Moreover, LGHAI does not resell its customer list in which case LGHAI vwill ensure appropriate confidentiality restriction are in place.

Unless we have your express permission, the Personal Information gathered in our stores (through our distributors) will be disclosed to www.belifusa.com only.

LGHAI may also disclose your Personal Information to a third party in the event of a change of ownership, or a grant of a security interest in, all or part of www.belifusa.com through, for example, an asset or share sale, or some other form of business combination, merger or joint venture or as permitted by law.

Children Under 13

You can look at our site, but you cannot make a purchase. You also cannot become a registered user, or use any service that asks for personal information. Our site is not designed for children. We do not wish to collect personal information from children under 13. This policy is designed to protect children. Federal law requires us to take special steps to safeguard children's privacy. If you register with us and we discover that you are under 13, we will delete your registration. We will send you a message if we do this. If you are under 13 and want to make a purchase, please ask a parent to place the order for you.

Links to Other Sites

The www.belifusa.com Site includes links to other websites operated by other companies. By clicking on these links, you will leave the www.belifusa.com Site. LGHAI has neither developed, reviewed or verified the accuracy of the data contained on these sites. LGHAI has no control over the operation of these websites and the fact that they may be linked to the www.belifusa.com Site does not in any way render LGHAI liable, specifically as regards their content, the products/services provided or any other damages or loss that they may cause you. Any Personal Information that you transmit through these websites will be subject to their policies for the protection of personal information. We suggest that you pay close attention to the privacy policies of these websites.

Cookies

Cookies, or “telltale marks,” are small text files that embed themselves on your hard drive from some of the Site’s pages. The cookies used by www.belifusa.com are harmless in the sense that they cannot extract any information from your hard drive. In addition, you retain full control over cookies since you have the ability to remove them. www.belifusa.com uses cookies primarily to determine site traffic, convey useful information to its Marketing Department, and personalize your future visits to the Site.

The Right to Access, Correct or Remove Information, and Questions

You have the right to access, modify, correct or remove your personal information. To invoke this right, or if you have questions about the gathering, use or sharing of your Personal Information, please contact us via email [email protected]

You may opt out of www.belifusa.com emails about the Site and products at any time by clicking on the “unsubscribe” link at the bottom of the newsletter or modifying your settings in the “My Account” section of the Site.

Changes to Privacy Policy

LGHAI reserves the right to modify this Policy at any time, effective as soon as changes are posted on the Site, with no liability to you or any other individual. If we make modifications, we will post the new Policy on the Site and indicate the date of the most recent update.